Sponsored Content

Gamereactor's mission is to deliver quality content to you, our users, and bring you the latest news, reviews, and previews from the marvelous world of gaming, but our livelihoods come from ads, and ads on the Internet are constantly changing. Gamereactor must change a bit as well in order to accommodate these practices, of course, without sacrificing the user experience.
We exist for users, and we want to create as smooth and seamless an experience for you as possible.

One of the ways marketing on the internet has evolved lately is through sponsored content, and here you may already be thinking of so-called "fake articles" that throw out all integrity and play around with journalistic quality. We don't want that at all. Therefore, over time, a number of texts will appear on Gamereactor, which will be clearly marked as sponsored content, i.e. a text that has been sent to us by an advertiser, or that we have produced on their behalf, which should give readers and those interested a more detailed insight into a given product.

We do not want this content to pass as editorial content produced by Gamereactor, but will customise the text to fit our editorial line, and these sponsored articles will not appear as original content. However, we believe there are a number of advantages to advertising in this way.
You can choose to click on one of them to learn more about a given product, or avoid it completely. At the same time, Gamereactor has a number of guidelines for what gets through the eye of the needle. Thus, the product must have some relevance to our users.
We want to evolve and keep up with the times, and this happens so that we can continue as a business, but also for us to bring you cool content. We hope you understand that.

Branded content on Gamereactor uses our platforms to tell engaging and relevant stories to our users. Native content is any piece of brand-sponsored content that is commissioned or paid for, and appears as a natural piece of the website. Unlike ads, it's a longer-form piece of content, such as an article, video or case study that is created to be as informative possible about a specific product or service. These will always be clearly marked so that you are able to tell them from editorial content, but it is still made by Gamereactor staff, and while not being a review or similar, we do strive to be truthful and factual, and will not state anything that is untrue about the product. Just like regular editorial content, sponsored content is paid to and will stay on the website forever, enabling readers to read our take on specific products and services.

Please direct any feedback to [email protected]